While looking for inspiration, a team at WK12 (an experimental agency based within the Wieden + Kennedy advertising firm) came across a story about a young girl who needed to move in order to learn
“… In first grade, Paula Jones was assessed as 'learning disabled.' By sixth grade she was still at the first grade reading level when one empathetic teacher recognized her poise and graceful movements. This teacher encouraged Paula to go home and spell out the alphabet using her arms and legs as though she were a ballerina. Paula came in the very next morning dancing the letters and then sequencing all 26 into a unified performance. Within a week she moved from dancing words to writing them. By the end of 6th grade she was reading and writing at grade level. And the following year a 'learning disabled' Paula earned above-average grades. "